Rihanna has spoken out against the Snapchat ad that made light of her 2009 domestic violence incident with ex Chris Brown.
The social media app apologized on Tuesday for running an ad for a game called “Would You Rather,” asking users if they would rather slap Rihanna or punch Brown. Then, Thursday, Rihanna took to Instagram to respond.
“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!” Rihanna, 30, wrote in an Instagram Story.
“You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet…you let us down!” Rihanna’s post continued.
“Shame on you,” she added. “Throw the whole app-oligy away.”
Brown’s side was equally perturbed. A lawyer for the artist shared the following statement with PEOPLE: “Whoever conceived this at Snap Chat needs to be slapped.”
“This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again,” Snapchat said in a statement to The Hollywood Reporter on Thursday.
After removing the ad from the app on Tuesday, Snapchat also released the following statement to the BBC: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”