Dettol, one of Nigeria’s leading health brands has launched a campaign “Dettol Future Football Heroes”, which aims to support children under 15 years who will be the future football talents in Nigeria.
With this new social initiative, Dettol will be supporting and sponsoring 50 kids on their journey to become Future Football Heroes. To achieve this, Dettol will be partnering with a Football Academy in Nigeria.
To launch the campaign, the brand brought together two powerful Nigerian musicians; the legendary 2Baba and amazing songstress Waje, to collaborate on the campaign song and video, with the aim to extol patriotism and the strong Nigerian Spirit.
Dettol’s vision is to help people live healthier and happier lives through everyday hygiene habits and protecting the family and children from germs that cause many illnesses. Physical activity in the form of sports helps the children to have an active and healthy lifestyle – and during the game of football, Dettol Antiseptic Liquid plays a role by being used for first aid to treat minor injuries, and Dettol soap for bathing, and washing hands after playing to protect against germs.
Over the years, the Dettol brand has been at the forefront of providing health and hygiene messages via its products and initiatives in Nigeria. They have consistently endeavored to create mass awareness for proper hygiene among mothers and children.
In the last 7 years, Dettol has also have reached out to over 7 million Nigerian children and mothers through their “School Hygiene Program”, over 4 million mothers yearly through the “New Mum’s Programme”, and various other initiatives in partnership with the Ministry of Health, Nigerian Medical Association and Save the Children to create a Healthy Nigeria and reduce Diarrhoea related deaths.
Download the #DettolFutureFootballHeroes song here