Cristiano Ronaldo and his Juventus teammates will don face paint for this weekend’s matches as Serie A tackles violence against women.
Italy’s top flight stars plus referees will give a red card to abuse in a bid “to expel the fear with which the victims live every day”.
A small red mark on players’ faces will sympolize what the United Nations calls the International Day for the Elimination of Violence against Women.
Teams will be accompanied by women wearing the campaign shirt in a follow-up to Serie A’s similar red-mark day on April 22.
Video scoreboards in each stadium will also broadcast details and banners will be displayed on pitches.
Juventus main man Ronaldo is participating for the first time after his £88million summer switch from Real Madrid.