David Beckham has been digitally aged to look 70-years-old in a haunting new campaign calling for action against Malaria.
The former professional footballer, 45, was unrecognisable as he was given greying locks, age spots and wrinkles in the Malaria Must Die, So Millions Can Live campaign on Wednesday, which sees him travel to the future to witness the end of the disease.
Showing a before-and-after shot of the digital ageing process, the clip presented David in an imagined future where Malaria had been wiped out as he declared that ‘our world has changed’ as a result.
As well as being aged up, David’s tattoos appeared faded as he faced himself in a side-by-side shot for the video campaign.
David said of the charity: ‘The fight against malaria is a cause close to my heart because the disease remains a huge killer of children and we have the opportunity to change that in our lifetime.
‘I’ve worked with Malaria No More UK since 2009, supporting campaigns and helping shine a light on the challenge.
‘Their campaigns always use great creativity and innovation to attract attention to the issue and I’m delighted also to have met some of the inspiring people who are working so hard to end this disease.’
Malaria is a life-threatening tropical disease spread by mosquitoes.
It is one of the world’s biggest killers, claiming the life of a child every two minutes, according to the World Health Organization (WHO).
Most of these deaths occur in Africa, where 250,000 youngsters die from the disease every year.