Prince Harry, Duke of Sussex’, lands a real job at Silicon Valley life-coaching firm despite vowing never to cash in on his royal credentials

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Harry has landed his first job since quitting as a royal. He is to become an executive at a Silicon Valley life-coaching firm in a deal which could net him millions.

Harry has been appointed ‘chief impact officer’ for San Francisco-based start-up BetterUp Inc. As well as having a full say in ‘strategic’ decisions, the prince – who had vowed not to cash in on his royal credentials – will become a public face for the business. His photograph is already prominently displayed on the firm’s website alongside the words ‘Prince Harry, The Duke of Sussex’.

A statement on the company's website said: 'Prince Harry, The Duke of Sussex is a humanitarian, military veteran, mental wellness advocate, and environmentalist'

The firm’s founder has refused to say whether Harry is being paid a salary.

Industry insiders suggest he is more likely to have been given equity in the company, which is valued at up to £1.25billion, despite never having worked in the corporate world.

The new role comes on the back of lucrative deals for the Sussexes following their controversial move to California. They are making programmes and podcasts for media companies Netflix and Spotify, while Meghan has invested in a firm making ‘wellness lattes’.