The traditional wedding of singer Davido and his wife, Chioma, on June 25th, sparked a huge wave on social media with the hashtag #CHIVIDO2024.
Many joined in the trend for fun, while others saw it as a marketing opportunity. TSB News have come across some brands that leveraged the trend effectively:
Basketmouth
Comedian Basketmouth creatively used the #CHIVIDO2024 trend to promote his upcoming show. By incorporating elements of the wedding celebration into his promotional content, he managed to capture the attention of the trending topic’s audience.
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Maltina
Social media influencer Tomike subtly promoted the Maltina brand by joining in on the #CHIVIDO2024 trend. She created content that celebrated the wedding while showcasing Maltina, blending the two seamlessly to engage her followers and promote the brand.
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Which is your favorite? Were there other brands that jumped on the trend, mention them in the comments below: