Kim Kardashian has set social media abuzz with comparisons to Bianca Censori after debuting SKIMS’ latest campaign. The reality star, 44, rocked a nude leotard, tights, high heels, and shimmering fairy wings while promoting the brand’s new Ultimate Butt Enhancing line.
After sharing the campaign images on Tuesday, fans couldn’t help but notice the striking resemblance between Kardashian and Kanye West’s wife, Bianca Censori, 30.
“Bianca, is that you?” one Instagram user commented.
Another added, “Looks like Bianca on the red carpet.”
A third insisted, “I thought this was Bianca Censori.”
In the promotional video, Kardashian embraced her role as the “Fairy Butt Mother,” wielding a magic wand while introducing the latest shapewear designed to give users a “bigger, rounder, perkier” backside—without the need for squats.
See video below:
She captioned the post:
“Five years in the making, our Ultimate butt-enhancing solutions will magically make your dream butt appear (no squats required), courtesy of SKIMS Fairy Butt Mother. Drops Thursday, February 13 at 9 AM PT / 12 PM ET. Get the SKIMS app for early access to shop.”
With the uncanny resemblance to Censori and the buzz surrounding the campaign, Kardashian’s latest SKIMS drop is already making waves online.