For years, makeup has been considered a women’s affair, especially in a conservative country like Nigeria, where even some Pentecostal churches discourage its use among women. However, the narrative is shifting as more Nigerian men embrace makeup—not just for entertainment but as a form of self-expression, artistry, and confidence.
The Evolution of Male Makeup in Nigeria
Male makeup isn’t entirely new. In the late 1970s, Area Scatter became a cultural icon known for his flamboyant style, braided hair, and bold use of makeup while performing for Nigeria’s elite. The trend resurfaced in the late 1990s with Charly Boy, who adopted an androgynous persona, complete with makeup, relaxed hairstyles, and unconventional fashion choices.
Since then, the floodgates have opened, with personalities like Denrele Edun, Bobrisky, James Brown, Enioluwa Adeoluwa, Damilola Adejonwo, and Ezra Olubi redefining beauty norms. Today, makeup for men is not limited to celebrities—everyday Nigerian men, influencers, and beauty enthusiasts are embracing it in their own way.
Why Are More Nigerian Men Wearing Makeup?
The rise of male makeup in Nigeria is fueled by several factors, including:
✅ Self-Expression – Many men see makeup as an extension of their personality, creativity, and individuality, with some embracing cross-dressing as well.
✅ Confidence Boost – Just like women, men use makeup to enhance their features, cover imperfections, and boost self-esteem.
✅ Professional Necessity – In industries like entertainment, media, and fashion, makeup is essential for TV appearances, stage performances, and photoshoots.
✅ Social Media Influence – Platforms like TikTok, Instagram, and YouTube have normalized beauty content, encouraging more men to experiment with makeup.
The Controversy Around Male Makeup in Nigeria
Despite its growing acceptance, male makeup remains a controversial topic. Many critics argue that it clashes with Nigerian cultural and religious values, often attributing its rise to Western influence. However, as beauty standards evolve and Gen Z embraces individuality, makeup for men is gradually becoming less taboo.
Interestingly, male grooming—including skincare, beard styling, and subtle makeup enhancements—is already common among Nigerian men. This signals a broader societal shift where masculinity is being redefined beyond traditional norms.
What are your thoughts on men wearing makeup? Do you think it’s a passing trend or here to stay? Drop your comments below!