Afrobeats superstar Davido is known not just for his chart-topping hits, but also for his undeniable influence in pop culture and brand marketing. In a recent podcast appearance, the singer opened up about his impact as a brand ambassador — and he didn’t hold back.
Davido revealed that during his time working with Martell Cognac, he played a pivotal role in skyrocketing the brand’s presence in Africa. In his words:
“When Martell came to Nigeria, I grew Martell’s GDP in Africa to over 22%. That’s one individual doing that. That’s not like 10 artists doing that. Basically, I chased Hennessy out of Nigeria, I’m telling you. Go to the club, it’s hard to see a Hennessy bottle, it’s all Martell.”
The singer’s bold claims stirred reactions across social media, with fans and marketing experts weighing in on the power of celebrity influence in brand growth. While some questioned the exact figures, many agreed that Davido’s massive fanbase and cultural clout undeniably shifted attention toward Martell in Nigeria’s nightlife and luxury scene.
With such an assertive statement about pushing a global brand like Hennessy to the sidelines, Davido once again reminds everyone of the weight he carries — not just in music, but in business.
Whether you’re a cognac lover or not, one thing’s clear: when Davido puts his name behind something, the numbers often follow.