American rapper and billionaire entrepreneur Kanye West has once again changed his name — this time to “Ye Ye.” This marks the second name change in just four years.
According to reports, Kanye West’s new name, Ye Ye, has already appeared on some of his business documents, signaling a formal update in his branding and identity.
Fans will remember that in 2021, the rapper legally changed his name from Kanye Omari West to simply Ye. Now, with this latest shift to Ye Ye, social media is buzzing with mixed reactions — some praising his creative reinvention, others questioning the motive.
As always, Kanye keeps the world talking. Stay tuned for more updates on the artist’s evolving identity and business moves.