Italy’s most famous playboy has died aged 63 while having sex with with a 23-year-old tourist. Maurizio Zanfanti, dubbed the Romeo of Rimini, slept with more than 6,000 women after becoming famous as a nightclub promoter in the beach-side city in the 1970s.
He was entertaining a tourist from eastern Europe at his estate on Tuesday night when he suffered a fatal heart attack.
The shocked woman called paramedics but he could not be revived. Italian media said it was was the way he would have wanted to go.
Zanfanti started his illustrious career aged 17 while working for a nightclub called Blow Up.
His job was to chat to young women in the street and persuade them to come inside.
With olive skin, long, flowing locks and a fashionable chest wig, he had little difficulty.
He boasted that in a successful summer in his prime he could sleep with around 200 women.
Zanfanti spent his winters in Scandinavia working for tourist agencies. His exploits became so famous that some of his lovers erected a wax statue of him in a Swedish town.
In 1986, Italian newspaper L’Espresso named Zanfanti ‘Italy’s most successful lover.’
In his final interview with German newspaper BILD in 2014, he announced his retirement and said: ‘At 59, I’m getting too old for it.’