s sealed a deal with an e-commerce platform, Web Mall, as its brand ambassador for one year. At the signing ceremony held on Victoria Island, Lagos recently, the Managing Director of the company, Wole Faroun, said he was confident that the decision to sign Falz would benefit the brand in short and long terms.
He said that Falz had a unique act that combined music with humour and that it attracted the following of a key consumer segment that were potential customers of the platform. On his part, the artiste, who is the son of the prominent Lagos lawyer, Femi Falana, said:
“I am grateful to all parties that made the deal possible. I look forward to working with the company to promote the product and its merchants.”