Rihanna has adopted a completely new look for her latest fragrance campaign. The Bajan singer, 27, looks ethereal in a bubblegum pink dress, pearls and silk gloves to promote her latest scent, RiRi by Rihanna Eau De Parfum. The globally successful music icon, business entrepreneur and fashion muse says her namesake fragrance offers fans a ‘feminine and flirty scent’.
The new spritz, which launches in September, aims to capture a fresh, vibrant essence with a playful twist, inspired by the pop star’s passion to be authentic and true to herself.
‘Each fragrance we create brings something new and different,’ said Rihanna. ‘This is a flirty, more feminine scent. I love that we can use interesting combinations that reflect a new overall feel.’