Is It Harder To Drive Traffic To Your Website in 2023? – Onome Igugu Writes
This article by Onome Igugu, a seasoned media practitioner with over a decade of experience in the media industry, delves into the evolution of blogging through the years and provides insights into its current state.
Reflecting on the past, just before the onset of the Covid pandemic, blogging seemed like a breeze. At that time, attracting website traffic through referrals was relatively effortless, mainly because the blogosphere was not as saturated with bloggers. Back then, promoting your blog and investing extensive time in building traffic were not the pressing concerns they are today. However, times have transformed since those days.
In the present landscape, blogging has undergone a significant transformation. It now necessitates the consistent creation of high-quality content to not only establish a loyal readership but also effectively monetize your website. Profitability in this arena can prove to be quite challenging if your website fails to garner a substantial and engaged audience.
Generating substantial traffic involves a multifaceted approach, encompassing various strategies such as:
1. Choosing a Lucrative Niche: Selecting a niche with a potential for profitability is paramount.
2. Backlink Acquisition: Building a network of backlinks from reputable websites can enhance your site’s authority and visibility.
3. SEO Mastery: Mastering search engine optimization (SEO) techniques is crucial for ranking well on search engine results pages.
4. Collaborating with Guest Writers: Collaborating with guest writers can infuse fresh perspectives and attract new readers.
5. Leveraging Google My Business: Creating and optimizing a Google My Business page can help attract local traffic.
6. Submitting to Directories Submitting your website to relevant free directories can increase its visibility.
7. Competition Awareness: Keeping an eye on competitors can provide insights into market trends and strategies.
8. Promotional Efforts: Running promotions across various social platforms can broaden your reach.
9. Email Newsletter
There are so many ways but these are just a few of them. Whatever you do, consistency is the key to growing your website through the right channels.
How do you drive traffic to your website and which is working for you?
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