Inside Life

How I handle being Burna Boy’s manager and Mum – Bose Ogulu

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Bose Ogulu, who is both the mother and manager of Afrobeats superstar Burna Boy, has opened up about how she manages to find a balance in her dual role.

 

She admitted that working with family can be challenging, especially when emotions clash with business decisions.
However, she revealed that one of the ways she keeps things balanced is by clearly separating her roles.

Ogulu also reflected on how her role has expanded beyond managing her children, revealing she now supports a larger team of “40 kids” with whom she goes on tours.
She said, “Yes, sometimes it’s tough drawing the line between work and emotions. But I tell him: “Now your mom’s talking,” or “I’m your manager, so yell at me.” It helps us feel supported, even in disagreements. Objectivity is hard, but we practice. Family extends beyond my kids, now I have 40 “kids” on stage or touring with us.
Shedding more light on the dynamics of her roles, she explained that the early days were filled with sacrifices, noting that she once funded their music, handled administrative duties, and read contracts before they could even afford to pay her.
She said: “Before, they couldn’t pay me; I funded their music, read contracts, handled admin. France is special because I speak French and took my kids on trips there (like Biarritz). It became part of their lives. We saw rock music everywhere. Switching from manager to mom hat? Easy if I was just a mom, I’d stay home. But this is my job.”
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