TrendyMum Founder, Onome Igugu Opens MUR Jewelry and Lifestyle Store in Lagos

In a season of wins and purpose-driven growth, Lagos witnessed yet another inspiring milestone as Onome Igugu, founder of TrendyMum and a dynamic brand strategist, alongside her husband, officially opened the doors of MUR Jewelry and Lifestyle Store on 20th December.

The launch was a beautiful celebration that brought together family, friends, and customers, all of whom came out in full support to patronise the new business. The event took place at Charis Mall, 68 Ogudu Road, Ojota, Lagos, marking the official entry of MUR into Nigeria’s growing lifestyle retail space.

For Onome and her husband, the opening of MUR Stores was more than a business launch — it was a dream come true for their family, having nurtured the idea for years before finally bringing it to life.

Mr & Mrs Igugu, Owners of MUR Stores

MUR Stores is more than just a shop, it’s a one-stop lifestyle destination for men, women, and kids, thoughtfully curated for individuals and families who love beauty, elegance, practicality, and everyday convenience in one place.

The couple also co-own MUR Ideas, a content management agency, and MUR Stores is an offshoot of that original brainchild, a natural expansion of their creative vision into the lifestyle and retail space.

✨ What You’ll Find at MUR Stores

💄 Beauty Essentials
From everyday makeup must-haves to self-care staples, MUR offers beauty products that help customers feel confident, radiant, and well put together — whether you’re heading to work, church, school, brunch, or date night.

🌸 Fragrances
Smell unforgettable.
MUR’s fragrance collection features classy, long-lasting perfumes and body mists for every mood — soft, bold, fresh, or boss-energy. There’s something for men, women, and even kids.

📱 Gadgets & Everyday Lifestyle Finds
From cute and practical gadgets to household accessories and daily-use items, MUR brings in smart, trendy essentials that make life easier and more stylish — because everyday living can still be cute and classy.

Speaking at the opening, Onome Igugu shared that MUR was born out of her passion for helping people “own every side of themselves” — beauty, ambition, elegance, and practicality — all while chasing their dreams.

“MUR is for everyone — men, women, and kids. It’s about quality, affordability, and convenience in one place. It’s not just about shopping; it’s about everyday lifestyle essentials that make life easier and more beautiful.”

With this launch, Onome continues to expand her impact beyond media and empowerment into retail and lifestyle — proving once again that families can build meaningful dreams together.