Twitter users have commended the ASOS brand for using a beautiful black model to show off a yellow bikini. The vibrant two piece was modelled by Vivian Eyo-Ephraim. Users were not only surprised to see a dark-skinned model, but one that’s representing plus-size women and slaying while doing so.
She said: ‘The world is a very diverse place and it’s important that consumers see brands representing and recognising all ethnicities, shapes and sizes, we want to see ourselves represented and celebrated and recognised. ‘I think it’s incredibly important to start re-defining what is the norm, and start celebrating our individuality.’ ‘The modelling world is still so new to me, to see the amazing support and response from a job I did is just incredible, I couldn’t be more grateful to ASOS and Bridge for taking a chance on me and allowing me to show the world that everybody is beautiful, no matter what their shape, size or ethnicity.’
The viral post shows the lack of representation in fashion and retail, as users commented saying ‘this is what happens when retailers market to African Americans properly.’