Chinese firm forces employees to drink urine, eat cockroaches over low sales


Three managers at a home improvement firm in Zunyi, Guizhou province of China have been sentenced to jail for forcing staff to eat cockroaches, drink urine and more for failing to meet sales targets.

A video of the staff being flogged with belts and forced to drink urine and eat cockroaches circulated in the Chinese micro-blogging site Weibo recently reports Asia One.

In the video, which has been deleted, a topless man can be seen standing in the middle of a room. As he was being whipped with a belt by another man, other people stood around him and watched. The video also showed staff drinking cups of yellow liquid, which is reportedly urine.Also, managers of the firm were discovered threatening staff via text messages. These contained threats of different kinds of punishment if they failed to meet the firm’s sales targets.

“If the sales goal has not been met by the end of this month, the team leader will have to eat three cockroaches for each failed sale,” one message, via the report, read.

Apart from the brutal whipping, drinking of urine and eating of cockroaches, other punishments included drinking vinegar and toilet water, head-shaving and selling of condoms and sanitary pads in public.

In a statement released by police, it was revealed that two of the firm’s managers have been jailed for ten days, while another will serve five days in jail.