Zee Entertainment to launch ‘first-ever’ productions in Hausa and Yoruba
Zee Entertainment Enterprises Limited, the owner of the Zee World TV channel, has announced plans to launch two local productions in Hausa and Yoruba.
The media company spoke about the plans at a meeting with Deepvision agency at Radisson Hotel in Ikeja, Lagos, on Friday.
Somnath Malakar, CEO, Sub-saharan African and Indian Islands, Zee Entertainment Enterprises Ltd, said in the next two months, the company will be launching the two local productions in Nigeria.
“As I speak to you, in the next two months, for the first time ever, we’re doing two local productions in Nigeria for Zee World. And in the next one year in March, hopefully, we’re going to be up and running with Zee One local production as well,” he said.
Somnath also said the use of “language of convenience” and “similarities in culture and values” between India and Nigeria has been the secret to the dominance of the channel.
“You know Nigeria is similar to India’s culture, family values; that the reason a channel that gives Indian content in a language of convenience stands as number 1. So this goes on to show the synergy of the two countries in thought process and preferences,” he added.
“Going further, we will extend that relationship by having contents even more closer to your heart in Hausa and Yoruba very soon.”