Highlights from Fenty’s Beauty launch in Nigeria
Fenty Skin and Beauty recently hosted synchronized beauty launch across eight countries on the African continent on Friday May 27th, 2022.
Rihanna’s Fenty Skin and Beauty is a result of her personal skincare journey, global experiences, and real-life routine.
It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a historic milestone and natural next step.
“I am a proud Bajan who feels a close connection to Africa and to its people. I’ve had the pleasure, the privilege, to spend time on the continent and those experiences never leave you.”
“Now, being able to bring Fenty Beauty and Fenty Skin to 8 African countries and then hopefully more in the future – means so much to me.” Rihanna says.
The entire assortment from both Fenty Beauty and Fenty will be available from May 27th, 2022, exclusively at Essenza stores nationally.
Consumers will be able to shop both in-store and online for bestsellers like the Fenty Skin Start’r Set – Rihanna’s daily 3-step skincare routine, Fenty Beauty Pro Filt’r Soft Matte Foundation – the foundation that changed the game with 50 true to color shade; Gloss Bomb Universal Lip Luminizer – a must-have lip gloss that offers an explosive shine, without the stickiness, and Killawatt Freestyle Highlighter – the ultimate radiance for face and eyes.
Across Africa, Fenty Beauty and Fenty Skin are also now available at the following locations:
South Africa, Arc Stores,
Nigeria, Essenza Nigeria
Kenya, Lintons Beauty
Ghana, Essenza Ghana
Zambia, Color Café Zambia