Burna Boy launches cannabis brand in US as Nigeria debates legalisation
Burna Boy, the Afrofusion singer, launched a cannabis brand in the United States, a new report has revealed.
Studio Dope reports that the Grammy-winning music star unveiled the brand, named BrkFst, in partnership with Jokes Up Ice Kream, a weed dispensary and shipping company, on October 7 in South Beach, Miami.
Marijuana is illegal in US federal law, even as individual states move toward legal use for recreation and medicine.
Burna Boy’s brand appeared to have gotten its named from ‘Last Last’, a chart-topping hit single off his ‘Love, Damini’ album — which described heartbreak as ‘Breakfast’.
The launch coincided with Miami Carnival, an all-day celebration that had the team representing Burna Boy headlining the all-white-themed Tipsy Musical Festival at Bayfront Park.
It is understood that fans in attendance got a first look at the BrkFst merchandise and were treated to Burna Boy’s music.
The launch comes as Nigeria debates the idea of legalising cannabis for business and medicine.